The Book of Rites · Yue Ling records: "The water source must be fragrant". "Brewing wine from spring water, the spring's fragrance makes the wine pure".

The brewing industry proclaims, "Water is the lifeblood of wine", as water quality directly influences the character of the liquor. "

"Luzhou's waters are uniquely endowed, Old Cellar's craftsmanship refined; uncorking the vessel releases an aroma that permeates the town, carried on the breeze."