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GUOJIAO 1573
Discovering the Taste of China

GUOJIAO 1573·Classic

GUOJIAO 1573·Classic

This is the ultra high-end brand of Chinese Baijiu, a standard appreciation level of Chinese Baijiu.

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Luzhou Laojiao·Antique Edition

Luzhou Laojiao·Antique Edition

After obtaining the Baijiu brewed from the ancient cellars, it is bottled in zisha (a special purple clay) bottle from Yixing, Jiangsu Province. Because zisha vase has a porous network structure of different sizes, the air can transparent through the bottle and hence the Baijiu can breathe freely, so it is called "living Baijiu".

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Unparalleled Double National Treasures

Originating from the brewing techniques dating back to 1324 and the National Cellars established in 1573, Luzhou Laojiao embodies the unparalleled "double living national treasures" in the Chinese Baijiu industry.

Cellars

Continuous use for over 452 years

The Luzhou Laojiao 1573 National Treasure Cellars, continuously used for 452 years, have been designated by the State Council as the first "Key Cultural Relics Under State-Level Protection" in the Baijiu industry.

Craftsmanship

Passing forward for over 701 years

The traditional Baijiu-brewing techniques of Luzhou Laojiao, passed on only by ''oral instruction and self-comprehension'' across 24 generations, have been included in the "Tentative List of UNESCO Intangible Cultural Heritage" and are among the first  group of the ''List of National Intangible Cultural Heritage''.

Brand Culture

Luzhou Laojiao Highlights

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