The "Three-Hundred-Year-Old Cellar Daqu" Baijiu, produced by the Wenyongsheng Workshop (the predecessor of Luzhou Laojiao), was awarded the Gold Medal at the Panama Pacific International Exposition.

Products like the Baita, Maisui, and Antique Edition brands of Luzhou Laojiao Daqu were exported to Hong Kong, Macao, Southeast Asia, and Europe. The Maisui brand, in particular, was renowned as "The Daqu for Export".

Luzhou Laojiao was honored with the sole Gold Medal at the 2nd International Drink & Food Exposition in Bangkok, Thailand.

Luzhou Laojiao received the Jinding Award at the 6th HKTDC Food Expo. Additionally, its innovative Rainbow Cocktail Set was recognized as a "National Outstanding New Tourism Product."

Luzhou Laojiao Daqu was awarded the Gold Medal at the 14th SIAL PARIS.

Luzhou Laojiao's pursuit of excellence was further recognized with four gold medals at the SIRHA Budapest, and the Moscow International Spirits Festival. This achievement culminated in a remarkable record of ten international gold medals, a legacy celebrated with the launch of "Jinjueshi", a cannon-shaped luxury packaging hailed as "The Premier Bottle from the Orient".

From this point, Luzhou Laojiao embarked on a new chapter of unparalleled international acclaim, solidifying its status on the global stage.

The world's first premium Baijiu brand named with "Chinese characters + numerals" – "GUOJIAO 1573" made its debut, redefining the value proposition of Chinese luxury spirits.

Luzhou Laojiao revived its ancestral traditions by hosting the "Luzhou Laojiao · GUOJIAO 1573 Enshrinement Ceremony", pioneering the practice of enshrinement rituals in the Baijiu industry and eloquently narrating the story of Chinese Baijiu culture to the world.

Luzhou Laojiao · GUOJIAO 1573 established a strategic partnership with WCGC, continuously expanding the global reach of Chinese Baijiu. A global journey of discovering the taste of China was launched simultaneously with the presence of this brand.

The Luzhou Laojiao · GUOJIAO 1573 Enshrinement Ceremony made its debut at the Imperial Ancestral Temple in Beijing, the highest platform for cultural exchange in China, showcasing the profound heritage and mystical allure of Chinese Baijiu culture through the most traditional rituals and ceremonies.

Luzhou Laojiao partnered with the Australian Open, a world-class tennis event, becoming the highest-level Chinese sponsor in the tournament's history. Such collaboration amplifies the influence of Chinese cultural confidence, infused with the strong aroma of Baijiu, on a global scale.

The GUOJIAO 1573 became the only Chinese Baijiu brand to enter the official hospitality lounges of the 2018 Russia World Cup, introducing the "Taste of China" to the World Cup for the very first time.

Luzhou Laojiao collaborated with the FIFA World Cup Qatar 2022 to launch the GUOJIAO 1573 Special Edition – the officially licensed Baijiu of the FIFA World Cup Qatar, embodying the ethos of "Taste with the World"

Luzhou Laojiao ranked third in the "2022 Top 50 Global Spirits Brand Value List".

Luzhou Laojiao Tequ, Luzhou Laojiao Antique Edition, and Luzhou Laojiao Touqu were transported via the CR Express to Moscow, Russia, accelerating the global reach of "Made in Luzhou".

Luzhou Laojiao became the global top-tier partner of ITTF World Cup, jointly championing the spirit of "Table Tennis for the Future, Toasting to Glory".

Luzhou Laojiao was once again listed in the "Global 500", climbing 10 positions.

The "Taste of Chinese New Year" palace lantern series, crafted by GUOJIAO 1573 in collaboration with inheritors of China's filigree inlay artistry, made its debut in Paris.

GUOJIAO 1573 graced the Tianjin Night at the 2024 Summer Davos Forum, offering global emerging leaders a distinctive taste of Chinese elegance through its exquisite liquor.

Luzhou Laojiao's product distribution network has expanded from Asia to over 70 countries and regions, including North America, Australia and New Zealand, and South America. It has established a sales presence in 23 countries and regions along the "Belt and Road", turning into one of China's most visible, widely distributed, and dynamically traded Baijiu brands in the international market.

As a national brand steeped in profound historical and cultural heritage, Luzhou Laojiao leverages Chinese Baijiu as a medium to narrate China's stories, disseminate its culture, and persistently integrate Chinese traditions into the global tapestry.